Leveraging the functionality of WordPress and Shopify integration will guarantee more visibility and the success of your product as a business owner. Over the years, WordPress has been recognized as one of the top website builders, accounting for over 40% of websites. 

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When you connect your WordPress website to your Shopify store, you will find it easy to include products in blog posts, making sure there is a high rate of conversion on your online store. With both platforms integrated, you can also customize and manage your website as you deem fit seamlessly. This guide will outline the easy steps to integrating the two apps and how you can take advantage of the integration for the success of your business. 

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How To Integrate Shopify And WordPress

To successfully connect your WordPress website to your Shopify store, you will need the ShopWP or Buy Button plugin on WordPress and Shopify, respectively. ShopWP is a Shopify plugin that allows an easy connection between WordPress and Shopify accounts. Here’s the outline for the steps: 

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The ShopWP Method

• Log in to your WordPress account and navigate through your dashboard to find the Shopify connectivity, that is, ShopWP. 

• Install ShopWP On WordPress: Scroll below through the left-side menu on your WordPress dashboard to locate the “Plugins” option. Click “Add New.” This will open up an array of apps that can be installed on the platform as plugins. Search ShopWP and click “Install now.”
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• Activate Plugin: After you install the ShopWP plugin, the button reloads to present the “Activate” button. Click “Activate” to get the plugin to appear on the WordPress dashboard. 

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• Connect ShopWP To Your Shopify Store: Click ShopWP Pro on your WordPress dashboard to open a drop-down where you can find and click “Connect.” This will open a “Disconnected” modal with a “Begin the connection process” button. The next step is to enter your “myshopify.com domain.” To get your myshopify.com domain:  some text
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  • Open your Shopify account, click “Online Store,” and click “Pages” from a dropdown under the “Online Store” option. Navigate to the right side of the screen and click “view page.” This will open your online store. “Proceed to copy the domain or  URL from the URL bar. 
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  • Paste the domain URL in your WordPress and click the “Connect your Shopify store” button. 
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• Allow ShopWP To Access Your Shopify Store: The next screen you see after connecting to your Shopify store is the requirement to allow ShopWP access to Shopify. Click “Install app” on the top right corner. This will take you back to your WordPress website, showing that you have successfully connected WordPress and Shopify. Click the “Continue to Next Step” button. 
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• Configure Settings In Your Shopify Store For Your Products: After clicking for the next step, you will be required to configure the display settings depending on which WordPress page you need your products to appear on. Enable the listing page with the toggle to allow your products listing page to appear on either WordPress or ShopWP products. Other settings you can activate include creating a “product detail page” and a “collections listing page.”
   

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• Sync Your Products Between WordPress and Shopify: Still, on the WordPress connection page, switch to the “Sync” tab to activate actions like “Sync detail page” and “connect auto post syncing.” This will allow ShopWP to collect product details as you input new products into your Shopify store.
   

And just like that, your Shopify is successfully connected to WordPress. 

The “Buy Button” Method
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The Buy Button app method is an alternative plugin on Shopify to connect your store to your WordPress account. The steps are as follows:

• Log in to Shopify and go to the admin page.
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• Install The Buy Button App: On the admin page, click “ Apps” and search for the “Buy Button Channel” app plugin. After installing Buy Button, You will be taken to the Buy Button interface on Shopify, where you click the “Create a Buy button” button. 
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• Create A Buy Button: You will be redirected to another page where you can either create a “product buy button” or “collection buy button.” For the sake of this guide, we will proceed with the “product buy button” option. With this option, you can select which of your products you want to add to WordPress.
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• Customize Product Button: The next screen you will see is a customization screen for the selected product. Pan to the left-side panel, where you will customize the elements of your button. You can choose a basic or full screen to show the full product display as well as the product description. You can also select the actions you want the button to perform when customers click on it. That means customers will either be redirected to the checkout page or add to cart page. 
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• Activate Your Buy Button To Go Live: Click next on the top right corner of the customize page. This will take you to the “Copy Code” page, where you copy the live button code and paste it into a new WordPress document. Click “Add New” on WordPress, or click on an existing draft in your WordPress posts. Type slash, search for “Custom HTML,” and paste the code you copied from the Buy Button.
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• Preview WordPress Post: When you preview your post, you will find a customized buy button with the selected product ready for conversion. 
  
  

Conclusion

Integrating WordPress and Shopify offers unparalleled customization and product visibility, ensuring your business thrives. Now that you know the steps, why not take the first move towards success? Sign up for a 30-day free trial with Shopify today and see the difference seamless integration can make for your business!