Can You Sell Tickets On Shopify?

May 21, 2024

Without a doubt, organizing an event, no matter how big or small, can get tedious and overwhelming due to the itineraries you must put in place for a desirable outcome. From finding the perfect location, logistics, choosing an ideal decor, sourcing for refreshments, and activating and managing ticket sales, we can all agree that pulling off a successful event is not easy. However, automating some of your deliverables, like ticket sales, will help streamline your planning process and reduce workload. 


This is where Shopify’s streamlined structure comes in. Yes, you can sell your event's tickets on Shopify, as the platform is equipped with several ticketing app options and integrations. These apps are like plugins within Shopify’s app store that allow you to create event pages, monitor ticket sales, guarantee an increase in sales, and manage the audience with access to your tickets. This guide will show you straightforward steps to set up and manage your ticket sales within Shopify.  

How To Sell Tickets On Shopify

The process of creating your ticket sale platform on Shopify begins on the website’s app store. There, you choose from an array of ticketing apps like Evey Events & Tickets, one of Shopify's top event management tools. I will explain the Ticketing process with this app for the sake of this guide. Let’s get into the whole process.

  • Go To Your Shopify App Store: Log in to your Shopify store and locate the “Add App” or “Apps'' option on the left side menu of the interface. Click to be redirected to Shopify’s app store. Here, search “Evey Events & Tickets.”
  • Install App: After locating the Evey Events app in the Shopify apps store, click “Add app” to be taken to the events set up page. 


  • Create Event: The “Events'' page is what you see next after installing the app. At the top right corner, click the green button labeled “create event” to fill in details of your events, and automate your ticket sales. Under the “create event” page, you are required to enter your event details like Event Name, Date, Location, Event setting (to make sure your event appears in your Shopify store), and Ticket Types.
     
  • Fill In Your Ticket Type: The Ticket Types requirement includes price and inventory, that is, the number of people that are slated to attend your event. Next up, click “Save Event.” 

  • Set Up Your Ticket Sales Logistics: After saving the details mentioned above, you will be taken to the “Event Settings” page, where you can further edit the aforementioned details for your event. Scroll downward to see checkboxes detailing how your ticket will be sold and distributed. You can “Enable eTickets to be delivered to your customers via email or SMS. You can automate when the tickets are sent to your buyers and explore other formats like PDF, Apple Wallet Pass, and ticket transfers. 
  • Go To Tickets: Scroll back to the top of the Events settings page, where you will find other pages at the top of the interface, including Tickets, Notifications, Customer & Types, and Attendee Information. Under Tickets, you will find more options on how to customize your tickets. The Ticket Type contains information on how to edit and group your tickets into general, tiered, multi-day, seated and virtual events . There are also options for Online Ticket Sales, which come with QR codes or PDF tickets, which you can edit according to your brand or theme. 
  • Edit Your Ticket Notifications: On the Notifications page, you can choose how you want your customers to receive their tickets. This can be through ticket emails, multiple-ticket emails or Ticket SMS. Beneath these three options, you will get a sneak peek of how they look.
  • Edit Attendee Information: In the Attendee Information, you will automate the information that needs to be collected from customers before purchasing tickets. These are their names and email addresses. In the right corner of the information page, you can add an extra field you want your customers to fill by clicking “Add custom field.” 

Pro Tip: 

After setting your ticket sales in motion, there are a few actions you should take to stay in control of how the sales progress:

  • Set Event To Private: This is optional as it depends on the event you are organizing. If it’s a program for the general public, you can opt out of using the privacy option, but if your event is exclusive, remember to set it up as a private event. This will ensure that only the selected people will have access to the link.
  • Secure Ticket Types: Setting up your prices and ticket quantity in advance helps you keep track of inventory and avoid over-selling. 

Conclusion

In conclusion, the journey of organizing a successful event is undoubtedly filled with numerous challenges and intricacies. However, with the assistance of modern tools and platforms like Shopify, the burden can be significantly alleviated. By leveraging Shopify's streamlined structure and integrated ticketing apps such as Evey Events & Tickets, event organizers can automate the ticket sales process, thereby streamlining their planning efforts and reducing workload. Through a user-friendly interface and a range of customization options, Shopify empowers users to create, manage, and sell event tickets effortlessly.

Start your thirty-day free trial with Shopify today and witness firsthand how it can transform your event planning experience. Don't let the complexities of event organization hold you back - take the first step towards efficiency and success with Shopify. Sign up now and elevate your events to new heights.

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