Let’s be honest—everyone wants more website traffic, but getting it the hard way can be frustrating. You spend hours writing content, optimizing pages, and hoping Google will finally bless your site with some visitors. Meanwhile, your competitor is sitting at the top of search results, sipping their coffee, and enjoying all the clicks that should have been yours.
What if I told you that you don’t have to play fair? No, I’m not saying do anything shady, but you can ethically steal your competitor’s traffic using OTTO SEO by Search Atlas. And the best part? They won’t even see it coming.
In this post, I’m going to break down exactly how you can use OTTO SEO to analyze your competitors, find their best-performing pages, hijack their backlinks, and ultimately drive their visitors straight to your site. Sound good? Let’s get started.
Step 1: Find Out Where Your Competitors Get Their Traffic From

Before you can steal your competitor’s traffic, you need to know where it’s coming from. OTTO SEO has an insanely powerful Competitor Analysis Tool that gives you a full breakdown of your competition’s traffic sources.
What This Tool Reveals:
- Which keywords your competitor is ranking for
- The exact pages bringing in the most visitors
- What websites are linking to them (aka backlink goldmines)
- Traffic sources (organic search, referral, social, etc.)
This data is like having a spy inside their marketing team, feeding you all the secrets. Once you know which keywords and backlinks are driving the most traffic to your competitor’s site, you can create a strategy to steal it.
Step 2: Steal Their Best-Performing Keywords (And Outrank Them)

Now that you know what’s working for them, it’s time to take over their top-ranking spots. Here’s how:
How to Outrank Your Competitor Using OTTO SEO:
- Use OTTO’s Keyword Analysis Tool – Identify the keywords they’re ranking for and the ones bringing them the most traffic.
- Create Better Content – If they have a blog post ranking #1, your job is to write something even more in-depth, more engaging, and more optimized.
- Use OTTO’s AI-Powered Content Optimization – It helps you structure your content the right way, place keywords naturally, and improve readability.
- Optimize Meta Titles & Descriptions – OTTO can generate high-converting title tags and meta descriptions, making people want to click on your site instead of theirs.
Before you know it, your content will be creeping up the rankings, and their visitors will start clicking on your link instead of theirs.
Step 3: Hijack Their Backlinks (A.K.A. Link Reclamation)

Backlinks are one of the biggest ranking factors in SEO, and if your competitor is ranking well, they likely have a strong backlink profile. But here’s the thing—most websites aren’t loyal when it comes to outbound links. If you offer them something better, they’ll gladly swap out your competitor’s link for yours.
How to Steal Their Backlinks:
- Use OTTO’s Backlink Analysis Tool – This shows you exactly where your competitor’s backlinks are coming from.
- Look for Weak Spots – If they have links from outdated or low-quality content, that’s your opportunity.
- Reach Out to Those Sites – Contact the sites linking to them and offer your (better) resource.
- Use OTTO’s AI-Powered Outreach Templates – OTTO even helps you craft persuasive outreach emails that actually get responses.
By doing this, you’re essentially redirecting traffic that used to go to your competitor… straight into your hands.
Step 4: Use Backlink Comparison Tool
With Otto SEO’s backlink comparison tool, you can easily enter multiple domains from your competitors and check their backlink
How to Do It:
- Use OTTO’s Backlink Comparison tool – It analyzes 2 different competitors along with your website.
- Researching Each Backlink – From there you can dive deep into researching each backlink to see the link gaps.
- Understanding the Data – You can also check each backlink and learn more about that backlinks DA, page authority, linking pages and do-follow pages as well.
Understanding your backlink profile vs your competitor will provide you with more insights into how many backlinks they have and on what to focus on moving forward.
Step 5: Run a Competitive PPC Campaign for Immediate Wins
If you want to really mess with your competitor, you can run a paid ad campaign targeting their top-performing keywords. OTTO SEO integrates with Google Ads, helping you create hyper-targeted PPC campaigns that steal clicks from your competitors instantly.
How to Do It:
- Identify Their Best-Performing Keywords – Use OTTO’s Keyword Tool to find their money-making keywords.
- Create Targeted Google Ads – Bid on those same keywords and write ad copy that makes your site more appealing.
- Optimize Landing Pages – OTTO helps you improve your landing page SEO to increase conversion rates.
Now, every time someone searches for those keywords, your ad will appear above your competitor’s organic listing. It’s like cutting in line—legally.
Final Thoughts: Why Fight for Traffic When You Can Steal It?
SEO is competitive. If you’re not actively taking traffic from your competitors, they’re taking it from you. But with OTTO SEO by Search Atlas, you’re not just playing the game—you’re winning it.
From stealing backlinks to outranking their best pages and hijacking featured snippets, OTTO gives you every tool you need to take what’s theirs and make it yours.
So if you’re tired of watching your competitors rake in all the traffic while you’re stuck fighting for scraps, it’s time to take action.
Try OTTO SEO today and start stealing traffic the smart way.