Creating funnels in digital marketing is crucial in capturing leads and strengthening customer retention for your products. However, working in a vacuum is hopeless without feedback. This is where Facebook Pixel comes in; Facebook Pixel fills that vacuum by helping you track conversions from Facebook ads, optimize ads, build a targeted audience for future ad campaigns, and reconnect with people who have taken action on your website.  

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Thanks to GoHighLevel’s extensive structure, you can integrate Facebook Pixel closer to your funnels, allowing you to closely monitor the progress and effectiveness of your funnels within the GoHighLevel management system.

So, how do you set up your Facebook Pixel to work hand-in-hand with the funnels in GoHighLevel? 

There are two main options to integrate your Facebook Pixel and your GoHighLevel funnel, namely;

• GoHighLevel Funnel Creation Option
• Edit Existing Funnel Option

GoHighLevel Funnel Creation Option

Whether you are creating a GoHighLevel funnel or editing an existing funnel, you will use your Facebook Pixel code, which is available in your Facebook Events Manager.

 To get your Meta pixel code;

•  Go to your Facebook Business page settings
•  Click on the events manager
• Get your Pixel code from an existing Facebook Pixel. 
• After copying your code, proceed to GoHighLevel's homepage.

Steps To Set Up Facebook Pixel With GoHighLevel Funnel Creation Option

If you do not have an existing GoHighLevel Funnel, you will need to create one.

1. Go To Sites: On the GoHighLevel page, move to the left sidebar, which lists actions, including the Dashboard, Calendars, Conversations, and Marketing. Locate “Sites” at the lower part of the list and click. 

2. Head to Funnels: You can create a new funnel in the funnels interface. To create a new funnel, 

• Click “Sites” in the sidebar and click on “New Funnel”.
• Since you do not have an available funnel, you will be prompted to create a new funnel or select one from the hundreds of available funnel templates in GoHighLevel. 

3. Head to the settings menu: Inside your chosen funnel, select the settings option at the top left part of the screen.

4. Locate “The Head Tracking Code” Box: In the Settings interface, navigate to the “Head Tracking Code” and paste your Facebook Pixel code. 

5. Save: After pasting your code, click “Save.”

Edit Funnel Page Option

The Edit Website Page Option is an alternative method that involves working with an existing GoHighLevel funnel. In this method, you work directly within the funnel page.

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Steps For “Edit Website Page Option.” 

1. Click On Funnel: Within your Funnel Home, click either the “Settings” icon or “Edit” button beneath the website page tab.

2. Insert Tracking Code: On the expanded website page, navigate to the “Settings” option in the top left corner of the interface. The drop-down menu under settings will list a “Tracking Code” option where you insert your Facebook Pixel code. The “Tracking Code'' box will come up with a dark-blue display that lists a “Header Code” on the left and a “Footer Code” on the right. Paste your Pixel code under the “Header code” and click “Yes, Save.”

The GoHighLevel and Facebook Pixel set-up will enhance quicker access to your ad analytics without having to leave the customer relationship management system. The feature works as an extension for Facebook Business management. 

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TIP:

Through GoHighlevel’s Facebook pixel integration, you can track your whole website, specific actions that people (leads and customers) take, and how they interact with your ads or the features on your website. 

This means you can track customers' or leads’ interactions with features like messenger, purchase, checkout, or other features according to how you customize your website. 

To activate this feature, follow these simple steps

Steps:

1. Go To Events Manager: Back on your Facebook Business Manager page, navigate through the Events Manager interface, where you will find and click “Verify Domains.”

2. Go To Add Events: After verifying your domain,  return to “Data Sources” on the Facebook Events Manager page and click “Add Events”, then scroll down to “Install Event Code.”

3. Integrate Event Codes: After installing the event code, you will be directed to a table listing your website's features, options, and specific codes. So, if you intend to track the actions on your “purchase” feature, for instance, you will need to copy the attached code. 

4. Go Back To GoHighLevel: Returning to your GoHighLevel funnels, click on your website again, navigate to the settings, and click on the tracking code. To insert the tracking code, insert “<script>” before and after your pasted code and save. 

Conclusion

In conclusion, integrating Facebook Pixel with GoHighLevel provides invaluable insights into ad performance and user behavior, enhancing your marketing efforts. Whether through funnel creation or editing existing pages, setting up Pixel tracking is seamless. 

Additionally, leveraging advanced features like event tracking allows for a deeper understanding of user interactions, empowering you to optimize campaigns effectively. By following these straightforward steps, you can harness the full potential of Facebook Pixel within the GoHighLevel ecosystem, ultimately driving better results for your business.

So why not get the Gohighlevel Pro-Saas plan and get access to these advanced features? You can enjoy a fantastic discount if you subscribe to an annual plan. Also, you can use an extended 30-day free trial plan if you’re not confident enough and want a test run. However, if you’re sold and want your agency to tap into its fullest potential with GoHighLevel, upgrade to the unlimited plan to enjoy an undiluted premium experience.

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