Choosing a Digital product to sell
Modernization is directing the evolution of digital products and services. Nowadays, people need digital solutions to certain challenges in their lives. The demand for digital products is at its peak but doesn’t seem to stop growing, rapidly. Courses, e-books, PDFs with valuable information and lists, social media accounts, software, and data sheets are some of the most common digital products circulating worldwide.
The best practice is to sell a niche product that is a solution for a specific type of people.
Selling or reselling a Digital product
To create a digital product and make it go viral you need to provide a tremendous amount of value to a consumer to scale business to 6-7 figures a month. If you are not in a position to build a product or you just don’t want to build it, you don’t need to worry about it. You can also resell someone else’s product or even a platform. The downside of it you don’t have any equity and control of the product, you only act as a reseller.
Some companies allow you to sell their product under your branding which is called white labeling.
So, I’d only promote and whitelable product/platform I trust and use personally as I know well enough what it can do.
For example, let’s say you choose to resell the software to a business owner, branch manager, or digital marketer and that software is a CRM where all of them can manage their clients, post on social media, and build websites. You offer them a cost-effective all-in-one solution. This product saves their time and makes their teams more efficient and organized. You are providing them with a big ROI.
On the other hand, you also helped the company who runs that software to sell their product. So, for software of sale of this nature companies usually pay recurring commissions to their affiliates. It means if you bring them a customer they will pay you for that customer as long as they stay on the platform.
The platform we promote is GoHighLevel as we use it daily and know it helps our clients because they stay with the platform for a long period. I’d recommend you to start using the platform for yourself and once you scale your business results in there and get comfortable using it, you can even start promoting it and earn additional money.
You can check the link here
Digital Product type
Here is the list of the most common product formats and types:
- Video
- Marketing integration
- Software
- Template
- Website
- Domain
- Hosting
- Social Media channels and pages
- Agency service
- AI software
- Plugin
- Text
- Presentation
- Photo
- Graphic design
- Email text and automation flow
- Analytical report of niche-specific field
- Email & Customer list
- API keys
- Community accesses
- Programming scripts and custom codes
- Other platform subscriptions
- E-Comm brand (as a product itself!)
Some of these products can get extremely complex to build and deliver. Some other products are a bit easier.
The majority of them can be sold through Shopify. I’ve explained that in the video above.
Value proposition and offer in selling a digital product
Your offer needs to be perfect for your market. You need to structure the pricing of a product in such a way that customers feel they are losing if they don’t buy it. The best thing about digital products is you can resell it as many times as you want without any shipping! You don’t need to worry about stock and warehouses as everything happens online.
The profit margins can be as high as 95% in some business cases. Usually, margins are within the range of 60% to 80%
Think of positioning your brand with a targeted audience and make sure to have a unique value proposition like nothing on the market at all.
I hope this article gave you some value and would appreciate seeing you again on our site! Take advantage of our current offers to get ahead!
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