15 Free Content Marketing Courses for Your Online Business

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When I first started my online business, I was overwhelmed by the sheer volume of information available on content marketing. It felt like I needed to be an expert in everything from social media to SEO to create content that would actually attract and engage my audience. But, the good news is, there are tons of free resources out there to help you learn the ropes.
I’ve rounded up 15 fantastic free content marketing courses that are not as well-known but are incredibly useful for anyone looking to improve their online business.

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1. HubSpot Content Marketing Certification

HubSpot offers a plethora of free courses, but their Content Marketing Certification stands out. This course covers everything from the basics of content creation to more advanced topics like storytelling and content promotion. It’s structured in easy-to-digest video lessons, and you can work through it at your own pace.
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2. SEMrush Content Marketing Toolkit Course

SEMrush is another big name in the digital marketing space. Their Content Marketing Toolkit Course is free and provides a deep dive into creating, managing, and measuring content. You’ll learn about keyword research, SEO writing, and content analysis tools. This course is perfect for those who want to understand the technical side of content marketing.
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3. Copyblogger’s Content Marketing Course

Copyblogger is known for its high-quality content, and their free course doesn’t disappoint. It’s an email course that covers the fundamentals of creating engaging content that converts. Each lesson is concise and actionable, making it easy to apply what you learn directly to your business.
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4. Alison’s Diploma in Social Media Marketing

Alison offers a range of free courses, and their Diploma in Social Media Marketing is a gem. While it covers broader social media strategies, there’s a significant focus on content marketing within social platforms. This course includes modules on Facebook, Twitter, and LinkedIn marketing, which are essential for any content marketer.
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5. QuickSprout University

Neil Patel’s QuickSprout University provides a wealth of free marketing tutorials. The content marketing section is particularly useful, with videos covering topics like blogging, guest posting, and content strategy. Neil Patel is a well-known figure in digital marketing, and his insights are both practical and easy to implement.
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6. Udemy’s Content Marketing for B2B Enterprises

Udemy has a vast array of courses, and while many are paid, there are gems like the Content Marketing for B2B Enterprises course that are free. This course is tailored for businesses looking to attract other businesses through content. It covers everything from creating buyer personas to developing a content calendar.
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7. Facebook Blueprint

Facebook Blueprint offers free courses on how to use Facebook for business. While it includes a variety of marketing topics, there are specific courses on content creation and management for Facebook and Instagram. These courses are particularly useful if your audience is active on these platforms.
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8. Google Digital Garage

Google’s Digital Garage offers a free course called Fundamentals of Digital Marketing, which includes several modules on content marketing. This course is accredited by the Interactive Advertising Bureau Europe and The Open University, ensuring you’re getting high-quality, reliable information.
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9. Coursera’s Content Strategy for Professionals

Coursera offers free courses from universities and colleges worldwide. One such course is Content Strategy for Professionals, provided by Northwestern University. This course teaches you how to manage content strategically, ensuring it aligns with your business goals and resonates with your audience.
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10. Moz’s SEO Training Course

Moz offers a free SEO Training Course that includes vital content marketing components. Understanding SEO is crucial for content marketers, as it helps ensure your content gets seen by the right people. This course covers keyword research, on-page SEO, and link building.
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11. Canva’s Design School

Content marketing isn’t just about writing; visual content plays a huge role as well. Canva’s Design School offers free courses on creating stunning visuals that can enhance your content marketing efforts. You’ll learn about design principles, creating social media graphics, and more.
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12. Ahrefs’ Blogging for Business

Ahrefs is another big player in the SEO world, and their Blogging for Business course is top-notch. While Ahrefs is known for its paid tools, this course is completely free and provides invaluable insights into building and scaling a blog for your business.
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13. Skillshare’s Content Marketing Basics

Skillshare offers many free classes, including Content Marketing Basics. This course covers the essentials of creating a content marketing strategy, developing content ideas, and measuring your success. Skillshare’s format allows you to learn from experienced practitioners in a very practical, hands-on way.
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14. LinkedIn Learning’s Marketing Tools: SEO

LinkedIn Learning offers a free month of access to their courses, and during this time, you can take their Marketing Tools: SEO course. It includes valuable content marketing insights, particularly around creating content that performs well in search engines.
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15. WordStream’s PPC University

While primarily focused on pay-per-click advertising, WordStream’s PPC University offers courses that include content marketing elements, particularly around creating content that supports your PPC efforts. It’s a great resource for understanding how content and paid advertising can work together.
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Why Free Courses Are Worth Your Time

Free courses can be incredibly valuable for several reasons. First, they allow you to learn at your own pace. You’re not bound by a set schedule, which is perfect for busy entrepreneurs. Second, they often provide high-quality content. Many of these courses are created by industry experts who share their knowledge and experience generously. Third, they help you save money. Starting a business can be expensive, and free resources can significantly cut down your learning costs.
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How to Make the Most of These Courses

1. Set Clear Goals: Before you start any course, identify what you hope to achieve. Are you looking to improve your blog’s SEO? Do you want to create more engaging social media content? Knowing your goals will help you focus on the most relevant parts of each course.
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2. Take Notes: As you go through the lessons, take detailed notes. This will help reinforce your learning and give you a reference to look back on.
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3. Apply What You Learn: The best way to retain new information is to put it into practice. Try to implement what you learn as soon as possible. For example, if you learn about creating a content calendar, start drafting one for your business right away.
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4. Join Communities: Many of these courses have associated communities or forums. Joining these can provide additional support, networking opportunities, and a chance to discuss what you’re learning with others.
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5. Stay Updated: The digital marketing landscape is always changing. Make it a habit to revisit these courses periodically or look for updates to ensure you’re always on top of the latest trends and strategies.

Conclusion

Starting and growing an online business can be challenging, but with the right resources, you can master content marketing and significantly boost your business’s success. These 15 free content marketing courses provide a wealth of knowledge that can help you create effective content strategies, improve your SEO, and engage your audience more effectively.

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